The Vaping Products Duty (VPD) – What we know & what we think.

VPD Blog Photo

The Vaping Products Duty (VPD) – What we know & what we think.

What is the Vaping Products Duty (VPD)? 

In the budget announced on March 6th, the chancellor announced a new duty on vaping. This duty will come into force from October 2026.

The rates for the vape duty will be:

  • £1 per 10ml for nicotine free liquids.
  • £2 per 10ml for 0.1-10.9mg nicotine per ml liquids.
  • £3 per 10ml for 11-20mg nicotine per ml liquids.

The government will also be bringing in another increase on tobacco, which will increase 100 cigarettes or 50 grams of tobacco by £2 from October 2026.

There is a 12-week consultation period on the policy design and technical details which has been launched.

You can read through the budget here:

So what do we think the consequences will be of this vaping duty? 

  • For starters. the cost of vaping will immediately increase. This could lead to a decline in vaping rates, and in turn, increase the amount of people smoking again.
  • Further to the first point, this could increase the amount of people turning to dangerous, illicit vapes on the black market.
  • This vape duty prices out many younger people from vaping & we know from all the research that unfortunately, many young people have started vaping recently with the rise of single-use (disposable) vape devices. Clearly, this trend was not a good thing, and something that this duty is attempting to address. However, this new duty leaves these young people, who are now addicted to nicotine, with a big problem going forward.
  •  Vaping has been shown as a great harm reducer for cigarette smokers, with Public Health England stating it is at least 95% safer than smoking cigarettes. ( As mentioned earlier, we would expect many people to turn back to smoking cigarettes when this duty comes into force. For public health, this is a disaster and also goes against the government’s plan to create a smoke free generation by 2030.

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